What's up Malt?
Update and create a culture for the famous cult energy drinks. How do we create more loyal customers? How can we build a brand culture with today's youth and remain the leader and influencer in this market?
We explored brands challenges and researched its competitors. We provided a detailed report based on the research obtained through analysis and delivered a range of suitable campaign options. We developed the creatives which transcended across the new website, digital media and print ads.
The new communication strategy was well received by its customers and we saw a new level of engagement using hashtags and interest in sponsorship opportunities.