HOLLOW THE LABEL

ETHICAL THONGS

BRIEF
 
Produce short videos for the new ethical bikini label, Hollow The Label. 
Encompass the culture of the Hong Kong beach life and celebrate a new range of swimwear.
 
 
 
 

STRATEGY

 

Our journey begins with producing the first video in a series for this exciting clothing label.  We captured the launch party which was held on Sheiko Beach, Hong Kong Island.

With a variety of sponsorships, it was essential to make the product placements subtle and a natural associate part of the swimwear brand culture.

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