HOLLOW THE LABEL

ETHICAL THONGS

BRIEF

Produce short videos for the new ethical bikini label, Hollow The Label. 

Encompass the culture of the Hong Kong beach life and celebrate a new range of swimwear.

STRATEGY

Our journey begins with producing the first video in a series for this exciting clothing label.  We captured the launch party which was held on Sheiko Beach, Hong Kong Island.

With a variety of sponsorships, it was essential to make the product placements subtle and a natural associate part of the swimwear brand culture.