IM 1313

STRAIT TO #1 ON ITUNES

BRIEF
 
Create 13 short music videos for a 13-minute music medley. Each video to look unique but tie into together with the look and feel. Video(s) to be produced within a certain budget and used for social media and TV outlets. 
 
 
 
 

STRATEGY

 

We began the process by brainstorming "doable" creative ideas within the budget and short timeframe set. Once we had storyboarded the videos we planned the production for the shoot over a number of days. We cast individuals for the videos and scouted locations for each scene. After the videos were shot we then edited, colour graded and created a number of variations for all media channels and was able to hit number 1 on the iTunes world music chart.