A FRESH APPROACH TO DESI DINING

BRIEF

Re-brand Masala & Coal. To create a new fresh look to their digital marketing. Manage and create engaging content to social media platform to spread brand awareness.  Design all branding from signs to emails and everything between.

STRATEGY

We were approached to give the brand an entire facelift from print and digital. We started with a brand strategy session to define our goals, vision and objectives. Developed logo, brand assets and brand guidelines. We developed the entire branding from colours on the wall to coloured napkins. To fit the new look and feel we created a fresh new responsive website with online booking system. For marketing we created custom lead magnet content and funnels and grew social platforms (organically) and sold out the launch weekend.